What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More

10 Things That Require Zero Talent – Passion

Passion can be defined as something that you feel strongly about and are deeply invested in emotionally. Following your passion in business can drive your professional success, especially in meetings. As Steve Jobs once said, “People with passion can change … Read More

10 Things That Require Zero Talent Part 6: Attitude

As Zig Ziglar famously said, “Your attitude, not your aptitude, determines your altitude in life.” This is especially true when you’re involved in meetings in the professional world. Having a positive attitude during meeting with clients, colleagues, and bosses can … Read More

10 Things That Require Zero Talent Part 4: Body Language

Shoulders slumped, eyes half-closed, and yawning every few minutes, the consultant clearly didn’t want to be at the meeting and everybody knew it. It was no surprise then when they were passed over for an important project. The problem, of … Read More

Engineering and Marketing – 5 Rules for a Peaceful and Productive Coexistence

The two sides of the brain are each responsible for different tasks, yet they must work together for us to survive and thrive in our environment. The body and mind function because each side of the brain constantly communicates with … Read More