What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More

10 Things That Require Zero Talent – Energy

It’s extremely important to be energized when you’re in a meeting with clients, bosses, or colleagues. That’s because energy conveys enthusiasm, interest, and a desire to create successful outcomes. Conversely, a lack of energy communicates that you’re apathetic, disinterested, or … Read More

Engineering and Marketing – 5 Rules for a Peaceful and Productive Coexistence

The two sides of the brain are each responsible for different tasks, yet they must work together for us to survive and thrive in our environment. The body and mind function because each side of the brain constantly communicates with … Read More

3 Ways an Outside Creative Partner Can Relieve Your Stress

I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself … Read More

3 Reasons to Over-Communicate

For our purposes over-communicating means repetition of the same message at least once, sometimes more. Is it necessary? Yes it is and here are 3 reasons why. 1. Just because one person understands something doesn’t necessarily mean everyone else does. The … Read More