10 Things That Require Zero Talent – Passion

Passion can be defined as something that you feel strongly about and are deeply invested in emotionally. Following your passion in business can drive your professional success, especially in meetings. As Steve Jobs once said, “People with passion can change … Read More

10 Things That Require Zero Talent Part 4: Body Language

Shoulders slumped, eyes half-closed, and yawning every few minutes, the consultant clearly didn’t want to be at the meeting and everybody knew it. It was no surprise then when they were passed over for an important project. The problem, of … Read More

Engineering and Marketing – 5 Rules for a Peaceful and Productive Coexistence

The two sides of the brain are each responsible for different tasks, yet they must work together for us to survive and thrive in our environment. The body and mind function because each side of the brain constantly communicates with … Read More

4 Guidelines for Having Creative Conversations

It’s a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Having creative conversations make your story more compelling and differentiates your business from its competition. … Read More

3 Reasons to Over-Communicate

For our purposes over-communicating means repetition of the same message at least once, sometimes more. Is it necessary? Yes it is and here are 3 reasons why. 1. Just because one person understands something doesn’t necessarily mean everyone else does. The … Read More

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