Engineering and Marketing – 5 Rules for a Peaceful and Productive Coexistence

The two sides of the brain are each responsible for different tasks, yet they must work together for us to survive and thrive in our environment. The body and mind function because each side of the brain constantly communicates with … Read More

4 Guidelines for Having Creative Conversations

It’s a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Having creative conversations make your story more compelling and differentiates your business from its competition. … Read More

3 Ways an Outside Creative Partner Can Relieve Your Stress

I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself … Read More

3 Reasons to Over-Communicate

For our purposes over-communicating means repetition of the same message at least once, sometimes more. Is it necessary? Yes it is and here are 3 reasons why. 1. Just because one person understands something doesn’t necessarily mean everyone else does. The … Read More

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