One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent message at every point that your customers interact with your brand. They also need to be aesthetically appealing with a balanced composition that’s pleasing to the eye. The reason why these factors matter so much is because it’s harder to like and trust a brand that tells an inconsistent story or that lacks visual appeal. However, businesses both large and small can find it challenging to maintain a consistent message along with high visual quality standards in all their marketing materials. A design audit is the solution.
A design audit for quality and consistency of branding
A design audit is like a checkup for your brand to ensure that everything is working the way it should and to prevent future problems. It’s a way to maintain the consistency and visual appeal of the marketing pieces you use to engage with your audiences. Thus, a design audit is intended to prevent narrative contradictions and to make your brand look as attractive as possible all the time.
During a design audit, a design professional reviews your visual branding elements and offers input about their consistency and aesthetic quality. Every aspect of the design audit focuses on telling your company’s brand story in a compelling way. Some of the things that the designer looks at include the composition of each visual branding piece, the color palette, the messaging, the typography, and the overall production quality.
What do you get from a design audit?
Once the designer has completed the design audit, they’ll deliver a detailed report for each of your company’s marketing materials. The report will consist of their assessment of what works, what doesn’t, and what opportunities exist to improve or make adjustments. The designer will also present a plan to help establish and maintain consistency and visual appeal throughout each piece.
This plan will help you create a Standards Manual or brand book that can be referenced as new marketing pieces are created so that each one always represents the company’s brand consistently and beautifully.
A design audit helps your company communicate its brand story to its customers as effectively as possible. It does this by helping you to maintain a consistent message and a pleasing visual aesthetic from your brochures to your business cards and all of your other branding materials.