The Essentials of Essentialism – Discern What Matters and What Doesn’t

In the book Essentialism by Greg McKeown, the author discusses the importance of self-determination as a philosophy of life. The main point he makes is that if you don’t prioritize your life, then someone else will. He also explains the … Read More

What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More