The Essentials of Essentialism – Discern What Matters and What Doesn’t

In the book Essentialism by Greg McKeown, the author discusses the importance of self-determination as a philosophy of life. The main point he makes is that if you don’t prioritize your life, then someone else will. He also explains the … Read More

The Essentials of Essentialism – Focus on What Really Matters

In the movie Fight Club, the protagonist finds himself trapped in a life he doesn’t want. He has a good-paying job, nice things, and is well-liked by his peers, yet he’s miserable. He feels this way because he lives reactively … Read More

What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More

3 Ways to Pursue Ongoing Education in Your Industry

Dr. Stephen Covey highlights the importance of continual education in his famous book, 7 Habits of Highly Successful People. The seventh habit, called “Sharpen the Saw,” emphasizes learning as one of the key aspects of “preserving and enhancing the greatest … Read More

4 Guidelines for Having Creative Conversations

It’s a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Having creative conversations make your story more compelling and differentiates your business from its competition. … Read More

3 Ways an Outside Creative Partner Can Relieve Your Stress

I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself … Read More

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