The Essentials of Essentialism – Focus on What Really Matters

In the movie Fight Club, the protagonist finds himself trapped in a life he doesn’t want. He has a good-paying job, nice things, and is well-liked by his peers, yet he’s miserable. He feels this way because he lives reactively … Read More

What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More

10 Things That Require Zero Talent Part 6: Attitude

As Zig Ziglar famously said, “Your attitude, not your aptitude, determines your altitude in life.” This is especially true when you’re involved in meetings in the professional world. Having a positive attitude during meeting with clients, colleagues, and bosses can … Read More

4 Guidelines for Having Creative Conversations

It’s a marketer’s job to articulate the benefits of his or her company’s products and services through storytelling, and creativity is an essential part of the process. Having creative conversations make your story more compelling and differentiates your business from its competition. … Read More

3 Ways an Outside Creative Partner Can Relieve Your Stress

I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself … Read More

3 Reasons to Over-Communicate

For our purposes over-communicating means repetition of the same message at least once, sometimes more. Is it necessary? Yes it is and here are 3 reasons why. 1. Just because one person understands something doesn’t necessarily mean everyone else does. The … Read More

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