I believe that marketing is an art form, and that the best marketing is as visually appealing as it is strategically effective. The problem is that you don’t always have the resources available to deliver excellent results without stretching yourself outside of your comfort zone. What happens if you’re pushed too far and something slips through the cracks?
Bringing in an outside partner to help you with the creative aspects of your company’s branding could be the solution, especially when project demands exceed your available resources. Here are some of the ways that an outside partner can relieve your stress while ensuring that your marketing deliverables are always of top-shelf quality:
1. Outsider’s perspective
Sometimes we forget that there are multiple ways to look at problems and to arrive at solutions. A fresh perspective can reveal insights you hadn’t considered and can improve both the quality and quantity of your marketing deliverables. If your methods result in a lot of excess stress, then maybe it’s time for a new pair of eyes to take a look at the situation as elaborated in this great article here.
For example, I often see marketers try to use Microsoft Word as a design medium. However, InDesign is the industry standard for graphic design projects, and to gain even a small amount of mastery with it is worth the investment. You can learn more about training programs for InDesign at Lynda.com – In my opinion, it’s the best video classroom you can buy.
2. Specialized expertise and experience
Your team possesses a diverse set of skills and talents, but there will always be gaps; a jack-of-all-trades is a master of none. Hiring an outside creative partner can fill in these gaps and unite the team to help make it greater than the sum of its parts. Like mortar that seals bricks together in a wall, outside creative partners can use their expertise to reinforce your team’s structure and ensure that it doesn’t come tumbling down.
3. Increased capacity when needed
Nobody likes 80-hour work weeks, but sometimes they become necessary when the pressure’s on to finish a proposal or to get a project out the door. An outside creative partner can provide much-needed relief during these times as another set of shoulders to carry a particularly heavy load. This can at least give you some room to breathe.
Avoiding burnout, relieving stress, and giving you and your team a strategic advantage on a project-by-project basis are just some of the benefits of hiring an outside creative partner. What are some of the things you could accomplish with a highly qualified outside partner backing you up on demand?
Click here to purchase our book So Now You’re A Graphic Designer from Amazon.com, “So Now You’re A Graphic Designer”. Helping the graphically challenged create powerful visual communications for clients and businesses.
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