The Essentials of Essentialism – Discern What Matters and What Doesn’t

In the book Essentialism by Greg McKeown, the author discusses the importance of self-determination as a philosophy of life. The main point he makes is that if you don’t prioritize your life, then someone else will. He also explains the … Read More

The Essentials of Essentialism – Focus on What Really Matters

In the movie Fight Club, the protagonist finds himself trapped in a life he doesn’t want. He has a good-paying job, nice things, and is well-liked by his peers, yet he’s miserable. He feels this way because he lives reactively … Read More

10 Things That Require Zero Talent – Being Prepared

As the oft-repeated saying goes, “If you fail to plan, you’re planning to fail.” Benjamin Franklin is credited with saying this, as is Winston Churchill, but regardless of who said it first, it’s true. Being prepared is one of the best ways … Read More

What’s a Design Audit and Why Does It Matter for Brands?

One of the main benefits of excellent design is that it helps your customers feel confident in your brand so that they’ll be comfortable buying your products and services. This means that your marketing materials need to communicate a consistent … Read More

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